Seconds. We’re not talking Thanksgiving dinner or how long it takes the world’s fastest car to go from zero to 60 mph. We’re talking about the amount of time a person spends reading a web site. With roughly 1.6 billion of the world’s 6.7 billion population online, competition for visitors is the fiercest it’s been. In just a few seconds, if a person is not able to find what they are looking for on your web site, the next site is just a click away. It’s sad to say, but by not investing in your web site, you can click your potential sale goodbye…and who knows if it will ever return.